Google Planner : Guide
Google Planner is not a specific tool or term typically associated with Google’s suite of products and services. However, it’s possible that you might be referring to “Google Keyword Planner,” which is a widely used tool within Google Ads for conducting keyword research and planning advertising campaigns. If this is what you meant, I’ll provide an overview of Google Keyword Planner:
Google Keyword Planner:
Google Keyword Planner is a free keyword research tool provided by Google as part of its advertising platform, Google Ads. While it’s primarily designed for advertisers to help plan their paid search campaigns, it’s also a valuable resource for content creators and website owners who want to understand which keywords are relevant and have search demand.
Key features of Google Keyword Planner include:
1. Keyword Research:You can enter seed keywords or phrases related to your niche or topic, and the tool will provide a list of related keywords along with data on their search volume, competition, and bid estimates.
2. Search Volume Data:Google Keyword Planner shows you how often specific keywords are searched for on Google. This data helps you identify high-demand keywords.
3. Keyword Trends:You can view historical trends for keywords to understand whether their popularity is increasing or decreasing over time.
4. Competition Level:The tool provides an estimate of the competition level for each keyword, helping you gauge how difficult it may be to rank for a particular term.
5. Bid Estimates:If you plan to use Google Ads for advertising, the tool offers bid estimates, which indicate how much you might need to bid for your ads to appear for specific keywords.
6. Keyword Grouping:You can organize keywords into ad groups, making it easier to plan and structure your advertising campaigns.
7. Location and Language Targeting: Google Keyword Planner allows you to specify your target location and language to tailor your keyword research to a specific audience.
8. Negative Keywords:You can identify negative keywords that you want to exclude from your advertising campaigns to ensure your ads don’t appear for irrelevant searches.
To use Google Keyword Planner, you’ll need a Google Ads account, but you don’t necessarily have to create an active advertising campaign to access the tool. Once you have access, you can start conducting keyword research, finding relevant keywords, and planning your content or advertising strategy based on the insights you gain from the tool.
Keep in mind that while Google Keyword Planner is excellent for keyword research, it’s just one tool in a broader set of options for conducting keyword research and SEO analysis. Depending on your needs, you may also consider using third-party keyword research tools and analytics platforms to complement your research efforts.
Certainly! Let’s walk through how to use Google Keyword Planner for keyword research with an example:
Scenario:
Imagine you run a fitness blog, and you want to find relevant keywords to create content around the topic of “healthy meal planning.”
Step-by-Step Guide to Using Google Keyword Planner:
1. Access Google Keyword Planner:
— To access Google Keyword Planner, you’ll need a Google Ads account. If you don’t have one, you can sign up for free.
— Once logged in to your Google Ads account, click on “Tools & Settings” in the top right corner and select “Keyword Planner” from the dropdown menu.
2. Start a New Keyword Search:
— In the Keyword Planner dashboard, click on “Discover new keywords.”
3. Enter Seed Keywords:
— In the “Enter products or services” field, type your seed keyword or phrase. In this example, enter “healthy meal planning.”
— You can also specify your target location and language if your content is geographically or linguistically focused.
4.. Review Keyword Suggestions:
— Google Keyword Planner will provide a list of keyword suggestions related to “healthy meal planning.” These suggestions include related keywords, search volume data, and more.
5. Analyze Keyword Data:
— Examine the data for each keyword suggestion:
— Average Monthly Searches:This shows how often the keyword is searched for on Google.
— Competition:Indicates the level of competition among advertisers for this keyword. Low competition may mean it’s easier to rank organically.
— Top of Page Bid (Low Range):This provides an estimate of the minimum bid required for an ad to appear at the top of the search results for this keyword.
6. Refine Keyword List:
— Filter and refine the list of keyword suggestions based on your criteria. For example, you can filter by search volume, competition level, or both. In this case, you might focus on keywords with a decent search volume and low to medium competition.
7. Select Keywords:
— Check the checkboxes next to the keywords you want to include in your content or advertising campaign. You can add selected keywords to a plan.
8. Create a Keyword Plan:
— Click on “Add to plan” to create a keyword plan. This allows you to organize your selected keywords into ad groups and estimate traffic and costs for potential advertising campaigns. However, you can also use this feature for content planning.
9. Review Keyword Plan:
— In your keyword plan, you can see a summary of your selected keywords, their search volume, competition, and estimated performance metrics.
10. Download or Export Keywords:
— If you want to save your selected keywords for later use or further analysis, you can download or export them as a CSV file.
11. Use Keywords for Content Creation:
— Finally, take the selected keywords and use them as the basis for creating content related to “healthy meal planning” on your fitness blog. Incorporate these keywords naturally into your blog posts, titles, meta descriptions, and headers.
In this example, you’ve used Google Keyword Planner to identify relevant keywords, assess their search volume and competition, and plan your content strategy accordingly. By creating content optimized around these keywords, you can improve your blog’s visibility in search results and attract a relevant audience interested in healthy meal planning.
